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Don’t Build a Startup, Build a Movement

As a startup marketer, spending my lunch break arguing with developers is not my favorite part of the job. “That’s bullshit,” our CTO replies. “MailChimp’s product isn’t any better than the rest; it’s just another tool to send your newsletters. Why spend $200/month when their competitors offer the same thing for a few bucks?” I […]

How to Start a Blog

I will publish an article only when I have something important to say. That’s what I reminded myself every time the egocentric ‘me’ wanted to publish more often and be the center of attention. It wasn’t easy to resist. As I watched new personal brands gain popularity on a growing platform like Medium, it felt like […]

Build a Product vs. Focus on Growth

We have exactly $325,710 left in our bank account. The cash is burning fast, and we’ve already wasted a big portion of our seed investment trying to market a product for which we thought we had already found a product/market fit. “Four out of ten,” shouts Lauren, breaking the silence we’ve had for almost twenty […]

The Future of Startup Marketing

When I decided to start freelancing for startups, people kept advising me to always ask for the client’s budget right at the very beginning. So I asked. “Hey man, oh yeah, thanks for asking. Well, as you know we are a startup and we don’t have a budget yet but we’ll give you a lot […]

Kill your startup’s conversion funnel

On my way to the co-working space, I grabbed my mobile to read the same Slack message yet another time: “Ali, that’s good, but we should look at what converts.” It never failed. It was either a client or a colleague on the same marketing team. There was always someone who never missed the perfect […]